Branding.

Below is a collection of branding projects I’ve worked on.

Orlando Golf Performance

OGP was looking for a way to differentiate their golf training business in an increasingly competitive field.They wanted a brandmark which conveyed motion, power, and athleticism that also matched their premium service.

The brandmark is simple, yet striking. It conveys the above attributes and also hints at an abstract “G”, as well as, a stop-motion view of a golfer’s swing.

OGP has seen an uptick in new registrations and client retention has improved. By honing in on OGP’s needs I was able to create a brand that matches the quality of the training they provide.

Kii Assistant

Klacci needed a new logo for their wireless entry service, Kii. I created a few different concepts and the client really had a hard time deciding which version to go with.

Team Martial Arts

I created the brandmark as a modular system. As a team is composed of individual units working together to accomplish a goal, so does TMA’s brand.

The centerpiece of the brand is the Katakana “team” icon. This symbol represents the most basic essence of the brand, and can be represented horizontally and vertically.